As COVID-19 circles the globe, commercial printers are asking themselves a profound question:
Is my sales and marketing strategy still relevant in the current environment?
Earlier today, I joined a team of Tharstern executives, and along with Matthew Parker from Profitable Print Relationships, we shared ideas to help printers adapt their approach to the current COVID-19 situation.
We discussed how printing companies can pivot their sales approach and marketing message to work best in the current environment, and shared our take on how best to:
✅ Identify the people and companies to be speaking to right now — and the mistakes you should avoid in this communication
✅ Approach selling in today’s business environment (this is key)
✅ Deliver thoughtful marketing campaigns that address the current challenges (caution: you need to know *this* OptiChannel framework to get noticed)
✅ Do more online so you can make it easier for your customers to do business with you