Category Archives: Lead Generation

[NOW ON-DEMAND] How Printers Should Adapt Their Sales & Marketing Strategy for COVID-19

As COVID-19 circles the globe, commercial printers are asking themselves a profound question: Is my sales and marketing strategy still relevant in the current environment? Earlier today, I joined a team of Tharstern executives, and along with Matthew Parker from Profitable Print Relationships, we sh...

[On-Demand] How In-plants Can Promote Their Print Services & Overcome a Lack of Awareness Using a Little-Known Strategy

Yesterday, I had a chance to speak to a gathering of IPMA (In-Plan Printing and Mailing Association) professionals. If you’re not familiar with in-plant printing, this is the industry term for folks who do in-house corporate publishing and printing. Instead of outsourcing to a commercial print...